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28 series

Jake's Magical Market

J.R. Mathews

S87/100
Jake is working at the neighborhood market when the world ends — not through nuclear war or climate change, but through meddling gods from another world who shuffle Earth like a deck of cards. Monsters, dungeons, and magical items scatter across the globe, and everyone suddenly has access to a strange new card-based magic system. Jake finds himself alone in a completely new and dangerous world, hiding in his market with a bunch of curious elf-like strangers knocking on his door wanting to buy things. The gods may have stacked the deck against him, but Jake might have a few cards up his sleeve.
pf6.0· 1Goodreads4.36· 6.9K
GameLitLitRPGMerchantSoft MagicSystem ApocalypseUrban Fantasy

Rise of the Cheat Potion Maker

Alvin Atwater

A83/100
Summoned to another world and asked to be a great hero, the protagonist wants none of it — the world already has a hero. Instead, he chooses the simplest class available: Potion Maker. He has no interest in defying the heavens or cultivating mana. But the nearby town is suffering from crippling inflation and losing businesses fast. Someone has to do something about it. An unlikely potion shopkeeper and his apprentices begin building what they hope will become an S-ranked potion shop — though that turns out to be far easier said than done.
Goodreads4.47· 2.5K
AlchemyBase BuildingClass SystemCraftingIsekaiMerchant

Tonic Shop at the Edge of the World

Max Vale

A83/100
Mason Curacao is a big dreamer with an even bigger legacy to uphold. After the unexpected deaths of his famous Alchemist parents, it's been a long, lonely summer for the new Alchemy Academy graduate. When it's finally time to open his very own Tonic Shop, the Brewmasters' Guild assigns him — the son of the famous Curacaos and top of his graduating class — to a shop located in the absolute last place anyone would ever want to travel: the Edge of the World. Despite wild and downright unsettling neighbors, Mason is determined to do his parents justice, defy the Brewmasters' Guild, and build the best damn Tonic Shop at the Edge of the World. Just as long as he doesn't fall off the Edge first.
Goodreads4.52· 485
AlchemyCozyCraftingMerchantSecondary World

Mirror World

Alexey Osadchuk

A76/100
Mirror World promises adventure, castles, and kingdoms to anyone who dares enter its virtual realm of sword and sorcery. Oleg isn't interested in any of that. He's here to grind — endlessly, methodically, in the recesses of the game's mines. His goal has nothing to do with glory: his six-year-old daughter needs a heart transplant, and the clock is ticking. In a game built for heroes, Oleg is just a man trying to save his child's life.
Goodreads4.20· 3.3K
Base BuildingDungeon CrawlingLitRPGMerchantSecondary WorldVRMMO

Light Online

Tom Larcombe

A76/100
Eddie Hunter is broke and desperate when he stumbles across an ad looking for people to farm currency in long-term immersion in the game Light Online. Once hired, he enters as soon as he can — but illicit research on the pods he and the other farmers are using gets forcefully shut down, altering the code in a way that prevents everyone from logging out. Stuck in-game, Eddie tries to earn real money while becoming entangled deeper in the game and with the people he meets there. When he discovers a side of Light Online that previous players never considered, he knows he has to find a way to stay.
Goodreads4.33· 2.6K
Base BuildingCompetent MCLitRPGMerchantVRMMO

Midnight Bounties

Cassius, Castor

B74/100
Stuck with a shoddy nightclub after a job gone wrong, Frank has to figure out how to rebuild something he never even wanted. That's just the first of his problems. In Sankta Varath, the greatest city in the Steelheart Kingdom, he'll have to party with orcs, barter with gnomes, drink with dwarves, and make shady deals with the city's underworld — all while managing a staff that includes a drow bartender, a religious zealot waitress, an ogre bouncer with a sleeping problem, and an orc dancer. Frank isn't a manager, has zero people skills, and even fewer connections. A cursed sub-class and a game system that actively screws him round out his advantages.
Goodreads4.48· 259
Base BuildingComedyGameLitLitRPGMerchantSecondary World

Calculating Cultivation

MisterVii

B74/100
Reincarnated into a land of cultivation, Yuan Zhou draws on his Earth knowledge to carve out a reputation as a genius — both as a cultivator and as a businessman. His commercial ideas clash with the stagnant culture of the cultivation world, but his drive for immortality and power is limitless. Refusing to follow conventional limits, he walks a path of defiance, pushing cultivation bounds far beyond what is considered rational.
Royal Road4.34· 2.1K
Base BuildingCultivationGenius MCIsekaiMerchantOverpowered MC+2

Commerce Emperor

Maxime J. Durand (Void Herald)

B67/100
When Robin Waybright became the Merchant Hero, all of Pangeal turned into his marketplace. The Merchant can buy and sell anything — youth, skills, memories, hair color, joys, and illnesses. In the trade of power, every deal can tip the scale. And Robin needs power. His homeland of Archfrost teeters on the brink of collapse, the sinister Demon Ancestors plot in the shadows, and twenty-one other Heroes — each with their own Class — have been chosen to save the world of Pangeal. Not all of them are friendly. There's work to do, and profit to make.
Royal Road4.68· 1.1KGoodreads4.07· 352
Base BuildingClass SystemCompetent MCGenius MCMerchantOverpowered MC+1

Dao of the Deal

jacobk

B64/100
When Muchen wakes up as an orphan living a hardscrabble life in a world of magical kung fu, he immediately sets his sights on the obvious goal: get rich. Money can make ghosts work hard, let alone cultivators. He can worry about immortality once he has secured a comfortable standard of living. Unfortunately, on the Qianzhan Continent, it takes a clever mind to earn a fortune — but it takes strength to keep it.
Royal Road4.64· 920
ComedyCultivationGenius MCIsekaiMerchantReincarnation+1

All Trades

Shane Walker

B64/100
Alex is broke — pretty much always has been. A misspent youth led to convictions and plea deals, leaving him with no career, no education, and no hope. Then the newest immersive MMO arrives with the ability to convert in-game earnings into real currency. Seizing the opportunity, Alex joins The Realms as Jack Alltrades, determined to make money any way he can. A master of none, he'll learn every trade possible to turn his life around — from merchant deals and goblin labor to corporate intrigue and dragon-saving quests.
Goodreads4.35· 1.4K
Base BuildingComedyLitRPGMerchantVRMMO

The Bathrobe Knight

Charles Dean

B63/100
What happens when you find yourself immersed in a fantasy world you have never imagined, and you don't know the rules? How much can one bathrobe and a spoon change the fate of the world? Is there enough ramen to ever sate a gamer's hunger?
Goodreads3.88· 1.9K
ComedyIsekaiLitRPGMerchantVRMMOWeak to Strong

Newt and Demon

Edwin M. Griffiths

B61/100
When the dying Earth finally ends, a mysterious entity grants Theo Spencer the gift of reincarnation — a quiet life as an alchemist. He awakens in a non-human body in the small, swamp-side town of Broken Tusk in the southern reaches of a small kingdom. Broken Tusk doesn't seem like much, but Theo's legendary alchemy skills will soon turn their fortune. A cozy, low-stakes story of town building, charming characters, and alchemy — with no combat and no bad vibes from start to finish.
Goodreads4.36· 1.1K
AlchemyBase BuildingCozyMerchantNon-human MCReincarnation

True Smithing

Jared Mandani

C59/100
Angus Bjornson only ever wanted to craft exquisite weapons and armor. After an accident leaves him completely disabled, his children offer him a virtual rig connected to a fantasy world called Alterwelt. Playing on Manual mode rather than Auto, Angus — now known as Hephaestus — can use his lifetime of real smithing experience to create unique items that beat anything on the market. But he soon learns there's a reason the market is flooded with crappy goods: a greedy guild enforces a monopoly on crafting, and they'll do anything to shut down a lone blacksmith cutting into their profits.
Goodreads4.03· 1.6K
CraftingLitRPGMerchantOlder MCVRMMO

How to Succeed in Monster Farming

Kenny King

C58/100
Nick was just your average overworked accountant — until he got isekai'd and then immediately rejected for lacking hero potential. Instead of a prophecy or a sword, he's given a rundown farm in a cursed wasteland where seventeen previous owners died horribly. Nick isn't as helpless as he looks. With mysterious strength, an eye for optimization, and a knack for flipping curses into perks, he starts rebuilding Blackthorn Farm from the ground up — monster livestock, magical crops, and an eclectic crew including a former elven slave turned manager, killer birds, and a shape-shifting dragon named Petunia. As his power grows, the farm draws attention from forces that might not be entirely mortal.
Goodreads4.29· 1.2K
Base BuildingComedyIsekaiLitRPGMerchantMonster Taming+2

Cultivating Chai

Daoist Enigma

C56/100
Transmigrated into the ruthless world of cultivation from Earth, Xiao Feng ditches the way of violence for a craft he always wanted to pursue but never had the opportunity — brewing tea. Trading battles for blends, he discovers that strength comes in many forms.
Royal Road4.52· 832
CozyCultivationMerchantSecondary WorldTransmigrationWuxia

The Secrets of Giantskarl Mountain

Andrew Karevik

C55/100
Artemis has inherited his father's adventuring shop at the base of Giantskarl mountain, home to a vast and mysterious dungeon. Where his father was content selling trinkets for a pittance, Artemis wants to build a merchant empire — using his skills as a Runesmith to inscribe enchantments onto items and command higher prices. The problem: his shelves are empty, and he needs a magical bone to fashion his scrive. The only place to find one is the dungeon — the same death trap no one in the village dares enter. The life of a shopkeeper was never going to be peaceful.
Goodreads4.26· 1.1K
Base BuildingCraftingCrafting PowerDungeon CrawlingLitRPGMerchant+1

Dungeon Core? Nah, I Think I'll Just Get Super-Wealthy Instead

Maltenai

C53/100
The cycle is simple: a Dungeon Core is born, seeks power, accumulates wealth, descends into darkness, and is eventually quelled by adventurers. All cores desire power. This one seems to have it backwards. It has no desire to rule, enslave, or conquer — it wants to start a corporation. When money is power, what greater weapon is there than capitalism? Join a dungeon core on its journey to earn fat stacks while going to absurd lengths to avoid being evil.
Royal Road4.57· 718
ComedyCozyDungeon CoreLitRPGMerchantNon-human MC+1

Disregard Fantasy, Acquire Currency

Nemobrosus

C50/100
Business magnate Willem dies at age 87, entirely alone — and is reincarnated into a world of sword and sorcery, grand adventure, and life-threatening monsters. He stands poised to enjoy a life of splendor. Only, he doesn't care one whit about any of that. To him, there's only one magic: correcting an inefficient market. He mastered that sorcery long ago, and he's certainly not about to learn another when the old tricks work just as well in a new world. No matter how fantastical the setting, one thing never changes — money makes the world go round.
Royal Road4.54· 669
Base BuildingComedyGenius MCIsekaiMerchantOlder MC+1

Son of Julius Caesar: Rebuilding Rome

Mincho Nyangi

C49/100
He wanted nothing more than an ordinary life — free from crushing debt and the endless corporate grind. Instead, he died. And when he opened his eyes, he was in ancient Rome, son of Gaius Julius Caesar. History is written in blood. If he does nothing, his new family will be swept away by the coming political firestorm. Power is survival in Rome, and he intends to survive — armed with modern knowledge, reshaping the Roman Republic through banking, insurance, industry, and new political strategies.
Royal Road4.61· 370
Base BuildingGenius MCMerchantMilitaryOlder MCOverpowered MC+1

Reincarnated as a Brewer (Against My Better judgement)

Julian Merrow

C49/100
Alric wakes up in another world with all the usual assumptions already in place: a sword, a system menu, and the quiet expectation that he'll start acting like a hero. He doesn't. Instead, he starts paying attention. Coins circulate too long to make sense. Measurements are imprecise. Beer is sour, but everyone drinks it anyway. As Alric tries to find his footing, he brings habits from a more systematic world: watching how things are done, tracking what's missing, and assuming that inconsistencies point to underlying rules. Sometimes they do. Sometimes they reveal reasons things were never fixed in the first place. A slow-burn isekai about logistics, brewing, and what happens when methodical thinking collides with a society that functions — imperfectly — on its own terms.
Royal Road4.61· 327
Base BuildingComedyCozyCraftingIsekaiMerchant+2